Along with Co-PI Mr. Daniel Hawblitzel from the National Weather Service (NWS) Nashville, the University of Maryland communication faculty will conduct workshops with NWS forecasters and their broadcast media partners to co-construct messages to test in experiments with members of the public. The experiments will identify the most effective communication strategies to increase publics’ tornado literacy, message source trust, satisfaction with their weather forecast office, and appropriate protective action taking. In the final project stage, the research team will work with the NWS Training Center to develop new risk communication training modules for forecasters across the nation. The grant was funded as part of NOAA's Verification of the Origins of Rotation in Tornadoes EXperiment-Southeast (VORTEX-SE) research program, which brings together meteorologists, researchers and social scientists to collaborate on the analysis of storms and conditions that produce tornadoes in the Southeast United States. VORTEX-SE seeks to understand how environmental factors characteristic of the southeastern U.S. affect the formation, intensity, structure, and path of tornadoes in this region. The initiative also seeks to determine the best methods for communicating the forecast uncertainty related to these events to the public, and evaluate public response. For more information on NOAA's VORTEX-SE program, visit: https://www.nssl.noaa.gov/projects/vortexse/
August 28, 2020 Prev Next |
Communication Researchers Receive NOAA Grant to Develop Public Messaging Strategies for Severe Weather Threats
Connect
Division of Research
University of Maryland
College Park, MD 20742-1541
University of Maryland
College Park, MD 20742-1541
© Copyright 2017 University of Maryland
Did You Know
UMD is a member of the Association of American Universities, comprised of 61 leading research universities in the U.S. & Canada.